The Double-Edged Sword: Artists on Social Media
Curtis Price Curtis Price

The Double-Edged Sword: Artists on Social Media

Social media has become a key platform for artists to showcase their work and connect with audiences worldwide. It's a space where creativity meets opportunity, allowing unknown talents to shine and build a community around their art. Yet, this digital stage is not without its challenges. Artists must navigate through a crowded space filled with competition and maintain their creative spark amidst constant demands for content. This blog explores the dual nature of social media for artists: a powerful tool for exposure and growth, but also a realm that demands careful navigation to avoid its pitfalls.

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Iconic Ads and Why they worked
Sydney Nichols Sydney Nichols

Iconic Ads and Why they worked

In the world of advertising, an effective campaign can manifest in different ways. A good commercial will drive more business and increase engagement for its brand. A great commercial will drive more business, increase engagement, spark important conversations, and transcend its corporate entity while integrating its way into pop culture as we know it. Whether it be a catchy slogan, a jingle that is permanently stuck in your head, or remarkable visuals, these three commercials discussed below have rightfully earned their spot in the advertising hall of fame.

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Overcoming Imposter Syndrome as a Creative
Lauren McKnight Lauren McKnight

Overcoming Imposter Syndrome as a Creative

Ultimately, overcoming imposter syndrome is an ongoing journey. By actively challenging negative self-perceptions, fostering a supportive environment, embracing your unique talents and contributions, and steering clear of comparison, you can shake off imposter syndrome and thrive as a creative professional. Remember, you’re capable deserving, and belong in this space.

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SOCIAL MEDIA CAN’T SAVE YOU IF YOU ARE SINKING. bUT GUESS WHAT CAN?
Ivanna Price Ivanna Price

SOCIAL MEDIA CAN’T SAVE YOU IF YOU ARE SINKING. bUT GUESS WHAT CAN?

In the exciting world of digital marketing, social media stands out as a star. It tempts brands and small businesses with its ability to reach lots of people and get them engaged. But social media is just one part of a bigger marketing strategy. It's not the answer to all marketing problems, especially for businesses that are already struggling. There's more to marketing success than just getting likes, shares, and going viral. It's about doing the hard work behind the scenes, like researching your audience and carefully planning your strategy. This blog explains why it's important to view social media as part of a bigger picture. By combining social media with other marketing techniques, every tweet, post, and share can make a real impact.

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Practicing Safe Sets: A Guide To Ensuring Your Cast and Crew Are Happy and Healthy
Sydney Nichols Sydney Nichols

Practicing Safe Sets: A Guide To Ensuring Your Cast and Crew Are Happy and Healthy

Yes, “practicing safe sets” may be a silly saying, but being safe on set is of the utmost importance to any respectable creative director or producer – and don’t let anyone tell you differently! While The Social Bar is a digital creative and social media agency, there are often opportunities in which our work goes outside of the daily, static social posts for your brand. When given the opportunity to film content, both scripted and candid, there are a few important rules we keep in mind to ensure that everyone involved is treated with respect and that their best interests are at the forefront of our work.

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Empowering Tulsa: Celebrating Black-Owned Businesses This Black History Month (Part 02)
Ivanna Price Ivanna Price

Empowering Tulsa: Celebrating Black-Owned Businesses This Black History Month (Part 02)

Discover the rich legacy and vibrant future of Black Founders within Tulsa's community during Black History Month on The Social Bar Blog. We delve into the historical significance of the Greenwood District and honor the resilience of contemporary black-owned businesses in Tulsa. Join us in celebrating the enduring spirit and contributions of Black entrepreneurs in shaping a more inclusive and prosperous future.

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Empowering Tulsa: Celebrating Black-Owned Businesses This Black History Month (Part 01)
Ivanna Price Ivanna Price

Empowering Tulsa: Celebrating Black-Owned Businesses This Black History Month (Part 01)

Discover the rich legacy and vibrant future of Black Founders within Tulsa's community during Black History Month on The Social Bar Blog. We delve into the historical significance of the Greenwood District and honor the resilience of contemporary black-owned businesses in Tulsa. Join us in celebrating the enduring spirit and contributions of Black entrepreneurs in shaping a more inclusive and prosperous future.

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Identifying Which Social Platform Works Best for You
Lauren McKnight Lauren McKnight

Identifying Which Social Platform Works Best for You

Social media marketing is a crucial component of brand growth, but success depends on choosing the right platforms. This blog highlights key steps to identify the most suitable social media channels for your business. It emphasizes the importance of understanding your audience, considering platform-specific best practices, and evaluating your resource capacity. For instance, Instagram may be ideal for younger demographics, while LinkedIn suits a more mature and business-oriented audience. The blog also provides insights into content strategies for platforms like Facebook, TikTok, LinkedIn, and YouTube. The key takeaway is that by aligning with your audience, tailoring content to platform strengths, and realistically assessing your resources, you can optimize your social media presence and build a strong brand identity.

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How frequently should you post on instagram
Ivanna Price Ivanna Price

How frequently should you post on instagram

Staying active and engaging on Instagram is key to growing your audience and keeping your followers interested. But how often should you be posting to achieve this balance without overwhelming your audience? In our latest blog, we delve into the intricacies of Instagram's ever-evolving algorithm and the importance of consistency in your posting schedule. We'll explore the optimal frequency for different types of accounts - from personal and influencer to business and brand profiles. Plus, we'll share insights on the best times to post, the role of quality over quantity, and how to effectively use Instagram Stories, Reels, and IGTV to complement your main feed posts. Whether you're looking to boost engagement, increase your reach, or simply maintain a steady presence, this guide will provide you with practical tips and strategies to enhance your Instagram game.

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How Social Media Can Elevate Your Small Business
Ivanna Price Ivanna Price

How Social Media Can Elevate Your Small Business

Learn the revolutionary nature of social media in our new blog post dedicated to small businesses. Find out how to use digital channels to promote brand awareness, engage customers, and drive growth. Whether it is cost-effective advertising or real-time customer service, find out how to harness the power of your business in the digital world. Let us walk this path together as we uncover viable tactics and ideas to ensure your small business flourishes in the vibrant social media landscape.

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5 AI Tools to Revolutionize Your Social Media Strategy
Ivanna Price Ivanna Price

5 AI Tools to Revolutionize Your Social Media Strategy

Discover how AI is transforming social media in our new blog post, which highlights the five best AI tools that are revolutionizing digital marketing. The tools, from AI-powered chatbots that revolutionize customer service to predictive analytics that fine-tune your marketing campaigns, are set to redefine how businesses interact with their customers. Discover how AI can automate, provide insightful data, and personalize customer engagement, taking your social media presence to the next level. These insights will help any small business owner or social media manager use AI to create a more efficient and effective social media strategy.

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